American Express, Keller - Ogilvy & Mather + Scott Hicks + Stephen Jess at the Whitehouse Post New York

The Power of All of Us

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It all starts with a seedling.

A little town. A small restaurant. A tiny tree.

From growers to communities to trees, it is the coming together, the power of all of us that nurtures growth.

This is the idea behind American Express’ latest spot Keller, which aired in the midst of the Oscars.

Featuring Thomas Keller, a chef of celebrity status, it illustrates the growth of a dream and how that dream feeds entire communities.

Dreams, of course, made possible by American Express.

Congrats to Ogilvy & Mather, Scott Hicks and Stephen Jess on a job beautifully executed.

Everyone from InsideScoop to Grubstreet, Eater to Zagat is talking, and the word LOVE – in all caps – regularly surfaces on Twitter.

Well done guys – way to demonstrate the power of us.


# New York Stephen Jess NY AmEx the Whitehouse Post New York