Stay Up.

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We all need to hear it.

Again and again.

Fortunately Messi plays it on repeat—every time he plays.

Rally with Charlie Harvey, Stuart McIntyre at Imperial Woodpecker, and TBWA\Chiat\Day, and forge insides stronger than the outside.

Because you can’t defy odds and inspire when you’re down, and Life has more in store for you if you can just stay up.

Just stay up.