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Duracell, Derrick Coleman:Trust The Power Within - Saatchi & Saatchi NY + AG Rojas + Shane Reid at the Whitehouse Post Los Angeles

Turn It Up and Tune It Out.

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Shane Reid teams up with AG Rojas at Park Pictures, Saatchi & Saatchi | NY and Duracell to remind us of the power in tuning out the naysayers and turning up the fans.

“They told me I was a lost cause. But I’ve been deaf since I was 3…so I didn’t listen.”

Meanwhile, the rest of the world did listen—from AdWeek to ABC to Seattle Times to Huffington Post.

Go get ’em Seahawks!

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# Duracell Shane Reid #Park Pictures the Whitehouse Post in LA Saatchi & Saatchi | NY Derrick Coleman