Turn It Up and Tune It Out. Share This Facebook Twitter Email Back to Blog Shane Reid teams up with AG Rojas at Park Pictures, Saatchi & Saatchi | NY and Duracell to remind us of the power in tuning out the naysayers and turning up the fans. “They told me I was a lost cause. But I’ve been deaf since I was 3…so I didn’t listen.” Meanwhile, the rest of the world did listen—from AdWeek to ABC to Seattle Times to Huffington Post. Go get ’em Seahawks!