Optum + Orbeus "Human Powered Health" Solve + Shane Reid at the Whitehouse Post in Los Angeles, LA

Shane Reid Optum-izes From Experimental Concept to National Television

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Originally a personal project for a reel, the Optum Procycling Team fell head over handlebars and worked with Solve to get it aired during the Tour of California. When the bike manufacturer, Orbea, saw it, they too were stricken and took it nationwide.

What started as a simple idea has ended with an inspirational and motivational visual sequence that will get people in gear across the nation – maybe even in time for the next Tour of California.

# the Whitehouse Post in Los Angeles Shane Reid