Reaching Beyond “I love you.”

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How would you describe your feelings without using the word love?

Hallmark challenges friends and lovers to stretch beyond the traditional “I love you”—to put their hearts to paper.

And they teamed with Leo Burnett, Martin Lindsay and David Cea to get the ball—and maybe a tear or two—rolling.

shotsAgency SpyAdWeek, LBBHuffington Post and the Chicago International Film Festival and TV Awards felt the feels.

There’s also a Mother’s Day version…