Good Sense.

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Dogs have keen senses—senses keen enough, in fact, to ignore age, attitude, breed and color. They get past all the superficial distractions and go straight for the good—and that good sense is contagious.

Pedigree joins up with BBDO, Lance Acord at Park Pictures and Russell Icke to remind us to nurture what’s good in life, to feed the good.

Indulge in some more good sense over at FastCo, Creativity, CampaignBrandChannel, Agency Spy, SHOOT and Adweek.