Blog

Paul Plays the Last Game with Nike for the World Cup

Back to Blog

We know by now that it takes god-like focus, enormous inner strength, a little bit of play and preparation for the unexpected to get to the World Cup—but risk, fueled by the fires of passion—we haven’t talked much about risk yet.

Wieden + Kennedy Portland partnered with Passion Pictures and Paul La Calandra to celebrate the spark of the human spirit with Nike.

In their short film for the World Cup, The Last Game, Perfection Inc. endeavors to stamp out the glittering passion and unpredictability of human players with technologically advanced Clones.

But Nike is the Greek goddess of strength, speed and glory—and some sparks can’t be extinguished.

#RiskEverything to save what you love.

With more than 45 million views, you won’t be alone.

Keep your inspiration high and check out Creativity’s Pick of the Day, AdWeek, shots, AgencySpy, StashMotionographer or see what Business Insider has to say about it—Variety wants to turn it into a full-on miniseries. Summer Top Ten VFX + Animation also took note, as did AICP!

Tags
# Paul La Calandra World Cup Jon Saunders Passion Pictures Wieden + Kennedy Portland