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Oi amigo—tudo bem?

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Meg Kubicka teams with Jamie Rafn at Smuggler, DDB Chicago, and McDonalds to send kids to participate in the opening ceremony of the 2016 Olympics in Rio.

Olympians remind us to push the limits, and the opening ceremony celebrates the power of new beginnings and shared horizons.

Know a kid you’d like to send? Visit mcdregion.com/kids to learn more. #FriendsWin.

Check it out as both Ad of the Week and Ad of the Month on AdForum!