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New York Promotes Nate Katz to Editor!

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The New York office announces the promotion of Nate Katz to editor! Keep reading for the full release.

Throughout his time at Whitehouse Post New York, where he began his career and most recently served as Senior Assistant Editor, Katz has seen the company’s New York office significantly evolve and expand in parallel with his own career.  “I came on at a time when we were expanding from the smaller NYC offshoot we were, to the mainstay we are today,” he recalls. “I worked my way through the ranks,  learning from the incredible editors who’ve graced this place. I’ve felt such loyalty to this company, because from the Partners on down, there’s always been an ethos that this is more than just a business. To be an editor was always the goal, but to do it with this company is really a dream.”

Katz, who has recently displayed his editorial talent on a variety of projects including campaigns for West Elm, TD Ameritrade and Bank of America, a Converse effort directed by Lotfy Nathan and Pulse Films, and The Shins’ “Name for You” music video directed by Partizan’s Zaiba Jabbar, says storytelling is a major draw when it comes to editing.  “As much as I enjoy the aspects of visual editing, I really love crafting a story’s narrative,” the newly minted editor says. “Having worked on a number of documentary and doc-style projects, I take a lot of satisfaction in finding the thread of a story and teasing it out. Understanding a narrative’s interconnectivity, and how a single decision affects the whole is hugely appealing.”

According to Whitehouse New York Partner/ Editor Alaster Jordan, the timing was ideal to appoint Katz to his new role as Editor. “Nate has grown immensely over the past couple of years, and in the past twelve months especially, he has really pushed himself creatively.  It’s important for us that our young editors have the fire inside to take on the challenges we all face in today’s markets.”

You can also check it out on Little Black Book. Get to know him better below.

When did you first decide to become an editor and why?

I first became interested in film making when I was a kid; my dad worked as a driver on movie sets and I would spend afternoons and weekends there, completely taken by the whole process. After college I focused on documentary work in Boston before finding my to WHP.

What is something that inspires you?

I feel like there’s no way to avoid cliches on this one… Sometimes it’s necessary to reset and recalibrate the creative zone; in those moments I turn to our collection of art books, specifically “The Great Book of French Impressionism”, and “25 Years of the BP Portrait Awards”. They really get the serotonin flowin! I also like to read Studs Terkel’s “Working” once in awhile. It definitely inspires me to think a bit deeper and a bit different, which is always good.

Cats or dogs? Coffee or tea?

Dogs, never cats. Coffee, never tea.

What is one of your biggest pet peeves?

Good lord…I like to walk fast, do not like lingering in restaurants (meal’s done, people!), and am not a huge fan of fear based problem solving.

If you were stranded on a desert island and could have one thing, what would it be?

The promise that no one would rescue me.