Allstate, Mayhem Origins – Phil Morrison + Matthew Wood at the Whitehouse Post in Chicago

Matthew Wood Originates Mayhem

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By this time, we’re all pretty familiar with Allstate’s Mayhem (Dean Winters) – but – do you know how it all began?

Matthew Wood does. In fact – he’s the one who cut the apple from the tree.

AdWeek and Creativity are both fans.

See for yourself.



# Chicago Matthew Wood Mayhem Allstate Leo Burnett the Whitehouse Post in Chicago