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She’s The Future

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Land O’Lakes newest campaign celebrates women greatness in farming ahead of Women’s Equality Day on August 26th. Edited by Heidi Black, directed by Similar But Different at Here Be Dragons, with The Martin Agency, the campaign challenges the notion that only men can work on a farm. 

The famous “Old MacDonald” song was rewritten as a feminist anthem, “SHE I O,” performed by country music superstar Maggie Rose, proclaiming she’s the future of the world, don’t ever say she’s just a girl.

Check out the inspiring interviews with three women farmers cut by Ashley McGinn below. On Adweek, AdAge, and Fast Company.