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The mind is an amazing thing.  It allows us to ask maybe, why and what if?  It allows us to be mindful, mindless, to love and to hate.  It’s what makes us human.

Editor Russell Icke and director Ben Tricklebank at Academy Films go beyond convention with Glenfiddich to introduce the new “IPA Experiment” whiskey to a new generation of global whiskey drinkers.

Check out more on Creativity.