Blog

David Beckham + Gareth McEwen Make Hearts Race with Jaguar

Back to Blog

Gareth McEwen teams up with Spark 44 and Matthew Vaughn at Black Label to ignite drive in us all (not unlike he did in Kickass and XMen).

Securing the eyes, minds and hearts of viewers, the film opens on a meticulously recreated retro race track, glancing back and forth between the beautifully carved car and Beckham’s magnificently chiseled face. Then—off to the races, shifting gears and eras via match cuts, close ups and aerials, and traversing race tracks to winding mountain roads through generations of Jaguar…bringing us to modern day in the heart of London—as always, leading the pack.

#NeverStopAchieving.

Tags
# the Whitehouse Post in London Gareth McEwen Black Label Jaguar Matthew Vaughn Spark 44