Be Like Mike

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In the spirit of #FlashbackFriday, we’re setting the time machine back to 1991—when we all wanted to #BeLikeMike.

Josh Bodnar and Carbon VFX were both happy to lend a hand in helping dust off the cobwebs and remaster this gem from generations past for Gatorade’s 50th Anniversary.

23 years after #23 helped the Chicago Bulls win their first of six titles and just in time for the NBA’s All-Star weekend—it’s the perfect time to reminisce down memory lane. The remastered commercial is available online and airing this weekend.

For anyone who wants to get in on the action and amass some memorabilia, Gatorade will be selling Citrus Cooler—Mike’s favorite—in the retro bottles starting the end of March.

Check out the articles on ESPN, AdWeek, Huffington Post and Chicago Sun Times for more.