Are You Alive Inside?

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Adult beverages often get credit for inspiring dancing—but none quite like Guinness in this spot out of AMV BBDO.

Adam Marshall cuts and weaves together the vibrant imagery of director Kibwe Tavares at Nexus, a TED fellow and architect who swept New Director categories at Cannes and Sundance, and landed Fast Company’s 100 Most Creative People in Business.

The spot vividly displays the thriving life and energy bursting forth from African cities, streets, and communities in its introduction to Guinness Africa Special, rallying around the question, “Are you alive inside?”

See more on Shots, Creative Review, and Campaign.