Adding It All Up

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All great things have begun with people coming together around an idea—and food is always a great way to bring people together around any idea.

McDonald’s is an international brand serving communities around the world—and they aren’t just serving those communities, they are grown from those communities. They serve up food, but they also serve up support, rallying residents around relevant topics and celebrating individuals and the neighborhood.

Leo Burnett & David Cea have joined in, compiling found footage to craft a communal story—debuting during the Golden Globes.

A little love can change a lot.