Everyone’s Legendary at Something…

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Everyone is legendary at something

Tom Kuntz at directing. Wieden + Kennedy Amsterdam at advertising. Russell Icke at editing. Heineken at beer.

When the group comes together, it’s a tour de force that leaves everyone squinting a bit closer for a second look.

And so it is with Heineken.

What do you notice on the second go-round? Where’s the magic? Like the devil, it’s in the details…

Open your eyes, open your world.

“Our Legends campaign is an entertaining homage to our drinkers and their legendary behaviours. We are convinced that many of our drinkers out there have at least one legendary talent.” —Sandrine Huijgen at Campaign Brief. And man, did they search for the evidence. Casting covered the cities of Paris, New York, London and Amsterdam. “So we can totally vouch that there are legendary men everywhere in the world,” adds Faustin Claverie, W+K creative director on FastCo.Create.

Can it be true? Others have asked and Heineken have answered. Dig in behind the scenes with James Forbes-Robertson and take a look at the casting tapes for yourselves. As W+K creative director Thierry Albert puts it, “Every man is pretty damn good at something.”

Read more about the campaign at FastCo, Creativity, AgencySpy, Campaign Brief and shots.


# London Heineken Tom Kuntz Amsterdam Wieden + Kennedy Wieden + Kennedy | Amsterdam Odyssey