Farewell awards season, we bid you adieu!Back to Blog
Another Cannes has breezed past in a waft of rosé and creativity and we’re back at our desks, with sunburn and liver failure aplenty looking at the work that triumphed at the 2012 Lions. As the award season itself draws to a close, Cannes has got us thinking about the Whitehouse’s contributions and so we reflect upon our most awarded and prolific work this year.
Whitehouse Cannes victors include Google Chrome “It Gets Better” edited by Heidi Black, which won a Bronze Film Lion, as well as winning the Advertising Excellence for Campaign at AICP. The Google Chrome campaign was an all-around Whitehouse eye-catcher as the “Lady Gaga” spot, edited by Jen Dean, was shortlisted in Cannes; and the campaign and its various spots were recognized in nearly all shows from the One Show to the Addy’s to Art Directors Club.
Continuing on in Cannes was British Heart Foundation “Vinnie” edited by Alaster Jordan, which took home a Bronze Titanium and Integrated Lion at Cannes as well as four British Arrows and four Creative Circle awards.
Amongst the numerous shortlisted work from Whitehouse was the highly comical music video from our favourite farming boy-band “The Churned.” Edited by Sam Gunn, Yeo Valley’s “Sing in Harmony” not only had the ad community a-flutter, but a single was released on iTunes and we’ve only just stopped singing along. These fabulous farmers also won a Silver and two Bronzes at the British Arrows.
Josh Bodnar continued on his dark and twisted path this year editing one of the first “social media films” ever created in a collaboration with Intel and Toshiba on “The Inside Experience,” directed by feature-film aficionado DJ Caruso. The innovative project took a Gold Pencil for Online Branded Entertainment at the One Show. Bodnar continued his connection with Caruso with the feature Goat Island, which premiered at the Cannes Film Festival.
BBH’s 30th birthday saw the beautifully nostalgic Audi “Ugly Duckling” (aka “Swan”), edited by Russell Icke, shortlisted several times over at Cannes, and we’re sure to see this one pop up at next year’s awards shows.
We’ve never trusted cats here at the Whitehouse as they always seem suspiciously up to something (like driving tanks…) and Cravendales “Cats with Thumbs” – also edited by Mr. Icke – proved us right. Winning two Golds at the British Arrows, Silver at the Creative Circle Awards and D&AD for “TV Cinema Advertising/TV Commercial 21-40Sec,” it’s had nearly 6 million hits on YouTube!