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10 Crosby

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Inspired by the area’s rich history, revelry, sometimes explosive expressiveness, and unique style, Derek Lam wanted to pay homage to the people and stories that have filled and continue to fill the streets around 10 Crosby with life with an equally non-traditional approach.

As Lam says in Adweek, “Launching Derek Lam 10 Crosby, I was thinking of a new approach of how to explain my fragrances and my point of view on this collection, and that segued into the idea of how do I communicate that in a new way beyond just print advertising or conventional commercials.”

Breakups to makeups, makeouts and breakouts; join Benjamin Dickinson and Brian May in telling stories of losing it and finding it in the streets around Derek Lam’s 10 Crosby.