The Gents have launched their new site, full of vim and vigor.

Pick a picture, click a picture and tantalize your senses with a little creative creatine.

Well done, Gentlemen!

Thanks to everyone who came out – A hui hou kakou!

Rock on Ollie and company.

Congratulations Gentlemen. We tip our hats.

Built from online video submissions, the spot expands on the potential of the everyday dog and inspires watchers, both human and canine, to reach for gentle greatness.

While the audience most immediately reached for tissue, the inspirational seed was planted, and people are talking from Twitter to New York Times to Huffington Post. AdAge also took note, as did Fast Company, Creative, Jason Fox| The AdHole, Devour and AdWeek featured the spot, not once, but twice.

“I spoke with Tony Rogers, the creative director, and immediately loved his direction,” explains Jen. “I then pulled footage from all over the web and asked people on Facebook to send me any footage of their dogs. I asked family, people at parties, friends I ran into on the streets of NYC – my goal was to get as wide a variety of video as possible – stock footage alone would not work for this spot. It needed to feel authentic. I wanted people filming and capturing their dogs in private/triumphant/introspective moments. My main goal was to show dogs thinking, pushing themselves, achieving. I saw it as a Nike commercial for dogs. In a Nike ad, the most heroic thing you might see is a person getting in that early morning workout or shooting hoops alone in a gym. In the same way, these dogs are pushing themselves in intimate moments and being great – from catching a frisbee to saving and enriching human lives.”

Congrats Purina, Leo Burnett and Jen. As they say – a good commercial can make you laugh, but a great commercial will move you to tears.

Click through to see :30 spot or watch the :60 spot on Jen’s Reel. 

The Public is the brainchild of Hotel guru Ian Shrager and it is in Rick’s words “The most comfortable, elegant, efficient and friendly hotel I have ever stayed in.”

The Hotel has a screening room a lobby that doubles as a work space and the famous Pump Room restaurant.

Rick is currently looking for more scripts that take him to Chicago so he can go back to Public.

Flaunting low-light and high-speed capabilities, the short Joyride traces the high-speed nature of life, pushing limits on motorbikes through dark ghettos and into the bright delivery room, where one race ends and another begins.

The spot and the camera have both been featured in Gizmodo, GeekSugar, Engadget, SlashGear and Forbes.

Click through to see the spot, and feel free to share your thoughts and hellos on the Cap Gun Facebook page. 

Cravendale’s Cats with Thumbs continues to evolve and Audi’s Hummingbird continues to shine. Yeo Valley, of course, will always hold a special place in our hearts, and Cancer Research’s Couples will probably always pull our heart strings.

These spots, between them, are the recipients of 12 British Arrow nominations, and we send our love to the teams who made them happen.